Senior Product Marketing Manager
Los Angeles
Description
About Us:
At Avocado Finance, we are a little bit peculiar. We are passionate about creating a personal finance experience that customers love and find valuable. If you are customer-obsessed, like interacting with people, and like learning new things, this is the place for you.
About You:
As a Senior Product Marketing Manager, you will spearhead communication and programs to increase retention and engagement across email, SMS, push notifications, and in-app messaging. You will partner with stakeholders across the business to deliver cross-channel lifecycle marketing for the full suite of products/features that Avocado Finance has to offer. You’ll have a proven track record of implementing marketing technology tools, building automated customer journeys through machine learning models, and experience using the cross-channel marketing platform to execute on those campaigns.
What You Do:
- Own create and execute strategies to activate, onboard, engage, educate, up-sell, and retain Avocado members throughout their lifecycle
- Create detailed customer journey flows with actionable trigger points to drive conversion and engagement based on customer insights
- Determine the strategy and framework for the rapid testing in CRM channels
- Lead the product marketing team through 1:1 coaching and personal development opportunities
- Manage relationships with 3rd party marketing technology partners
- Partner with our Data Science team to leverage machine learning models to power lifecycle marketing communications
- Lead the marketing direction of Design and Copy in marketing communications.
- Partner with our Marketing Data Analyst to report on key learnings and revenue growth across the marketing initiatives you’re leading
- Work closely with other Marketing leadership to help deliver on the product marketing roadmap and strategy
- Drive cross-channel strategy across email, push, in-app message, and SMS
Candidates must be at least 18 years of age.
Avocado Finance does not sponsor for immigration, including for H-1B, TN, and other non-immigrant visas, for this role.
BASIC QUALIFICATIONS
- 6+ years product marketing experience ideally in an evolving fin-tech, eCommerce company or a strong B2C brand
- 3+ years of experience scaling and leading product marketing teams
- Experience driving cross-channel strategy across email, push, in-app message, and SMS
- In depth experience working with Braze, Iterable, or other cross-channel marketing platform
- Extensive project management and presentation skills
- Working knowledge of basic HTML fundamentals
- Strong analytics skills, with a good grasp of MS Powerpoint, Word, Excel, Google Sheets, and Google docs.
- To be comfortable managing risk within a fast-paced environment
PREFERRED QUALIFICATIONS
- Proven work experience as a Senior Product Marketing Manager
- Demonstrated positive work attitude
- Comfortable working in a dynamic environment that requires adaptability
- Interest in learning new skills
- Prior experience at a Fintech startup
How to Apply
Send an email with your resume to support@avocadofinance.io.