Senior Product Marketing Manager


Los Angeles


About Us:

At Avocado Finance, we are a little bit peculiar. We are passionate about creating a personal finance experience that customers love and find valuable. If you are customer-obsessed, like interacting with people, and like learning new things, this is the place for you.

About You:

As a Senior Product Marketing Manager, you will spearhead communication and programs to increase retention and engagement across email, SMS, push notifications, and in-app messaging. You will partner with stakeholders across the business to deliver cross-channel lifecycle marketing for the full suite of products/features that Avocado Finance has to offer. You’ll have a proven track record of implementing marketing technology tools, building automated customer journeys through machine learning models, and experience using the cross-channel marketing platform to execute on those campaigns.

What You Do:

- Own create and execute strategies to activate, onboard, engage, educate, up-sell, and retain Avocado members throughout their lifecycle

- Create detailed customer journey flows with actionable trigger points to drive conversion and engagement based on customer insights

- Determine the strategy and framework for the rapid testing in CRM channels

- Lead the product marketing team through 1:1 coaching and personal development opportunities

- Manage relationships with 3rd party marketing technology partners

- Partner with our Data Science team to leverage machine learning models to power lifecycle marketing communications

- Lead the marketing direction of Design and Copy in marketing communications.

- Partner with our Marketing Data Analyst to report on key learnings and revenue growth across the marketing initiatives you’re leading

- Work closely with other Marketing leadership to help deliver on the product marketing roadmap and strategy

- Drive cross-channel strategy across email, push, in-app message, and SMS

Candidates must be at least 18 years of age.

Avocado Finance does not sponsor for immigration, including for H-1B, TN, and other non-immigrant visas, for this role.


- 6+ years product marketing experience ideally in an evolving fin-tech, eCommerce company or a strong B2C brand

- 3+ years of experience scaling and leading product marketing teams

- Experience driving cross-channel strategy across email, push, in-app message, and SMS

- In depth experience working with Braze, Iterable, or other cross-channel marketing platform

- Extensive project management and presentation skills

- Working knowledge of basic HTML fundamentals

- Strong analytics skills, with a good grasp of MS Powerpoint, Word, Excel, Google Sheets, and Google docs.

- To be comfortable managing risk within a fast-paced environment


- Proven work experience as a Senior Product Marketing Manager

- Demonstrated positive work attitude

- Comfortable working in a dynamic environment that requires adaptability

- Interest in learning new skills

- Prior experience at a Fintech startup

How to Apply

Send an email with your resume to

Smartest Way to Manage Your Finances

Avocado Finance provides the necessary tools to manage your finances on your own.